Home Staging: 6 stages essential to sell your property!

The Sale of real estate is a crucial step that requires a Careful and strategic presentation. This is where the Home Staginga technique of real estate valuation which transforms an ordinary space into a real crush for them Potential buyers. In this article, discover the Six main principles Home Staging and how they can make all the difference in your real estate sales project. The objective: maximize your chances of Sell ​​quickly and at the best price !

The foundations of Home Staging

What is Home Staging?

The Home Stagingor real estate valuationis a practice born in the United States in the 1970s, popularized by the decorator Barb Schwarz. His goal is to Real estate prepare for sale by making it more attractive in the eyes of potential buyers. The fundamental principle of home staging is depersonalize and neutralize decoration. This allows visitors to project themselves more easily into space. By highlighting the assets of the property and creating a welcoming and neutral atmospherethe home staging helps accelerate the sale and to obtain the Better price possible.

Home Staging literally means «staging of the house».

The 3 major objectives of Home Staging

In a first step, it is important to tell you about 3 Big objectives du Home Staging.

Quickly get offers

The first objective of Home Staging is to positively impact the sale of real estate. This results in a faster sale than that of traditional ways.

Attract more visitors

If the first objective of Home Staging is to reduce the time of sale, the second objective is to attract as many visitors as possible. Thus, the number of potential buyers is increased.

Estimate and sell at market price

Thanks to the valuation of real estate, the home staging allows sales at market prices.

Photo credit: Pinterest

The 6 main principles of Home Staging

Home Staging is a real estate valuation technique which aims to prepare a property for sale by presenting it in its best light. Now discover the main stages for the enhancement of real estate.

Unclutter and store

Objective : Create a visually clear and spacious space

• Get out unnecessary objects: Sort and eliminate the superfluous elements
• Store personal affairs: Hide personal objects such as family photos and valuables
• Simplify the furniture: Remove bulky furniture to open the space

Some resources:

Thoroughly clean

Objective : Make the house impeccable to impress visitors

• Clean each corner: Wash the floors, walls, windows, and other surfaces
• Disinfect health spaces: Bathroom and kitchen must shine
• Eliminate bad odors: Air the parts and use light perfume diffusers if necessary

Photo credit: Pinterest

Repair and improve

Objective : Repair what is broken and improve the general appearance

• Repair small faults: Broken door handles, cracks in the walls, fleeing taps …
• Refresh the paintings: Apply a layer of neutral paint if necessary
• Make sure everything works: Check electrical equipment and household appliances

Some resources:

Neutralize decoration

Objective : Allow potential buyers to project themselves into the property

• Opt for neutral colors: Favor clear and soothing tones
• Avoid too personal decorations: Remove eccentric or too marked objects
• Bet on universal accessories: Add some simple and elegant decoration elements

Rearrange the space

Objective : Highlight the potential of each room

• Reposition the furniture: Arrange them so as to optimize space and traffic
• Create defined areas: Separate the living, work and relaxation spaces
• Highlight the assets: Value the strengths of the house as a beautiful view or a fireplace

Final staging and valuation

Objective : Add the final key to seduce visitors

• Use attractive elements: Fresh flowers, colored cushions, candles …
• Play with light: Open the curtains, light the lights to make the pieces lighter
• Add welcoming details: Prepare a nicely erected table, arrange magazines on the coffee table

Photo credit: Pinterest

Feedback

Context

Now I wanted to share with you a professional and personal feedback about Home Staging. In 2021, my parents entrusted me with Home Staging’s mission for the sale of a T2 apartment in Dijon. They bought this apartment 20 years earlier to house my brother and I during our university studies. This accommodation was then occupied by my younger brother during his studies. Then, I myself returned to live in this apartment myself during the renovation work of my main residence.

Suffice to say that for ten years, the whole family occupied the premises in turn! It followed 10 years of rental for this property. After 20 years, the parents decided to sell this property. And that’s where I work! Trained in interior decoration and specialized in home staging, I naturally bring them my help. I will even go a little further since I offer them to also manage the sale of the apartment.

This results in steps following:

• Realization of photos
• Writing the ad
• online advertising
• RV taking for visits
• Management of visits to the property

For the sale of your accommodation, I advise you to call on a real estate agency. It requires some expertise and time! Do not hesitate to delegate this task.

Home Staging of the apartment

My Home Staging mission consisted in carrying out a apartment audit piece by room. During the audit, I make a Existing assessment by mentioning the points fortsTHE Points to change and the staging. I classify the Actions to be carried out par order of importance. I also see who will carry out the different tasks and small work. For this mission, it was the owners (my parents) who have carried out all the tasks and small work.

Assessment and sale of the apartment

After the final staging, I make the photos, write the announcement and I put it online on the right corner on a Sunday evening. Fifteen minutes later, I already have calls with visiting requests. I program the 1st visit the following Tuesday evening and quickly I hope with 6 visits scheduled for Wednesday. Three days after the announcement online, I already have 7 planned visits. I receive many calls. I decide to put in stand by the taking of new RVs for visits.

Visits

First visit of Tuesday evening, I clearly do to tourists … A curious couple without real desire to go to purchase. In short, no problem, it’s part of the job!

The 1st Wednesday morning visit is going well. I would even say very well since after this visit, I get a 1st offer at the price. Whaouu !!! I am transparent with the person. I explain that I have several visit RV planned all day and that I am not the owner of the property but the owners’ daughter. It is therefore my parents who will make the decisions. I agree with her to give her an answer by the end of the day.

The 2nd Wednesday morning visit is also very good. I have an offer at a price again! Again, I am transparent with the person explaining that this is my 2nd offer at the price. I’m doing with the 3rd visit while preventing the person I just had 2 offers at the price.

It is 12:00. There, I contact my parents to tell them about the situation. 3 visits and 2 offers at the price: what do we do? My parents choose to accept the 1st person’s offer. After family consultation, we validated the principle according to which the priority is granted according to the order of arrival.

I still continued my 3 afternoon visits. After contacting people to tell them that an offer had been accepted, all of them wanted to come and visit. I have an excellent memory of this day of visits, rich and intense in emotions! And to top it all, I met that friendly people! All told me that the good was faithful to the photos, which they really appreciated.

Conclusion

What to remember from this story: thanks to the mission de Home Staging made for my parents’ apartment, the 3 Big objectives of the real estate valuation have been verified.

Remember:

• Quickly get offers : I had 2 offers at the end of the 2nd and 3rd visit.
• Attract more visitors : I programmed 7 visits in 2 days. I received many calls … I very quickly stopped taking RV for visits.
• Estimate and sell at market price : I obtained 2 offers at the price, that is to say without any negotiation!

Photo credit: Pinterest

Do you have a real estate sales project?

Do you need personalized support for the real estate valuation of your property? I can help you thanks to my prestation de Home Staging 😉. Contact me for a Free discovery call! You can even make an appointment directly on my site.

Do you want to be guided to make your own Home Staging audit and sell your property without negotiation? I have a solution for you. You can find very soon on my online store A Practico-Pratic tool sheet «Sell quickly and at the best price thanks to Home Staging«  !

Now you know more about Home Staging. Tell me in comments if you know this real estate valuation technique and what you think? And above all, if you would be ready to use it for the sale of your property, or even to talk to those around you who plan to sell?

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